Transforming raw spatial reality into an enduring visual artifact.
Commissioned to reveal the boundary-pushing electric prototype. Instead of conventional commercial tropes, we treated the vehicle as a kinetic sculpture in dialogue with raw Spanish desert topography.
The Tension & Challenge
Synchronizing a gyro-stabilized pursuit arm at speeds exceeding 160 km/h with micro-millimeter precision on dry salt surfaces.
Creative Methodology
Shooting exclusively during the 20-minute astronomical twilight windows to maximize reflections along the car's carbon-composite curvature.
Demo understood that speed alone is uninteresting; it is the grace with which speed carves through space that creates longing.
Michael Mauer
Chief Design Officer
Selected Archival Stills
Plate 01 — Pursuit arm tracking at 1000fps along the salt lake basin.
Plate 02 — Aerodynamic diffuser detail under low tungsten rim light.