DEMO STUDIOSPARIS · TOKYO · NYC

Demo

Architecture of Light & Cinema

Calibrating Optics
000%
DemoCinema & Stills
Apex: The Aerodynamics of Grace
All WorksCommercial
Porsche Motorsport & Weissach R&D·2025

Apex: The Aerodynamics of Grace

"Sculpted by wind tunnels, revealed by sunlight."

Client / Partner

Porsche Motorsport & Weissach R&D

Role & Scope

Commercial Direction & Kinetic Cinematography

Location

Almería, Spain & Weissach, Germany

Scroll Case Study
01 / The Assignment

Transforming raw spatial reality into an enduring visual artifact.

Commissioned to reveal the boundary-pushing electric prototype. Instead of conventional commercial tropes, we treated the vehicle as a kinetic sculpture in dialogue with raw Spanish desert topography.

The Tension & Challenge

Synchronizing a gyro-stabilized pursuit arm at speeds exceeding 160 km/h with micro-millimeter precision on dry salt surfaces.

Creative Methodology

Shooting exclusively during the 20-minute astronomical twilight windows to maximize reflections along the car's carbon-composite curvature.

“
Demo understood that speed alone is uninteresting; it is the grace with which speed carves through space that creates longing.

Michael Mauer

Chief Design Officer

02 / Photographic Sequence

Selected Archival Stills

2 Plates captured
Pursuit arm tracking at 1000fps along the salt lake basin.

Plate 01 — Pursuit arm tracking at 1000fps along the salt lake basin.

Aerodynamic diffuser detail under low tungsten rim light.

Plate 02 — Aerodynamic diffuser detail under low tungsten rim light.

Technical Specifications

Camera SystemsARRI Alexa Mini LF + Phantom Flex4K High Speed
OpticsARRI Master Anamorphics
RiggingScorpio 23' Crane on Russian Arm Pursuit Vehicle

Cast & Production Credits

DirectorÉlise Laurent
Stunt Driver & CoordinatorJörg Bergmeister
Lead Pursuit OperatorMarcello Rossi
Sound DesignWaveform Audio London
Further Explorations

Related Works

View Full Index