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Demo

Architecture of Light & Cinema

Calibrating Optics
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DemoCinema & Stills
L'Heure Bleue
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Saint Laurent Rive Gauche·2025

L'Heure Bleue

"Nocturne tailoring draped in sodium vapor and moonlight."

Client / Partner

Saint Laurent Rive Gauche

Role & Scope

Creative Direction, Film & Still Campaign

Location

Paris (7th & 8th Arrondissements)

Scroll Case Study
01 / The Assignment

Transforming raw spatial reality into an enduring visual artifact.

A cohesive dual-medium campaign blending 35mm film stills with 65mm cinema for the global Winter collection. Draped silks and sharp wool contours captured amidst rain-slicked boulevards.

The Tension & Challenge

Harmonizing the texture of high-speed vintage film stocks with ultra-high-resolution digital billboards without looking disjointed.

Creative Methodology

Cross-calibrated Kodak Vision3 film chemistry with custom ARRI color look-up tables created in-house at Demo's Paris grading lab.

“
The imagery captures the exact sensual mystique of Parisian night that modern fashion photography so often loses to digital gloss.

Camille d'Aubigné

Fashion Features Director, Vogue Paris

02 / Photographic Sequence

Selected Archival Stills

3 Plates captured
Look 01: Silk trench silhouette reflected on Place de la Concorde.

Plate 01 — Look 01: Silk trench silhouette reflected on Place de la Concorde.

Motion blur capture at Pont Alexandre III during blue hour.

Plate 02 — Motion blur capture at Pont Alexandre III during blue hour.

Macro jewelry study on black velvet.

Plate 03 — Macro jewelry study on black velvet.

Technical Specifications

Film StillsLeica M11 & Contax 645 (Kodak Portra 800)
MotionPanavision Millennium DXL2 (Panavision Primo 70)
Color GradingCustom Kodak 5219 Emulation Print LUT

Cast & Production Credits

Creative DirectorHenri Castanier
Director of PhotographyÉlise Laurent
StylingMarie-Louise Vernet
Hair & MakeupKatsuya Kamata
Sound DesignNicolas Jaar
Further Explorations

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